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How a Dongguan Snack Maker Turned Candy Into a ¥877 Million Emotion Engine
In the cluttered and cost-cutting world of China’s snack industry, one company decided to stop selling biscuits. Instead, it sells joy. And it’s working. Back in 2004, 金添动漫股份有限公司 (Jintian Animation Co.) founder 蔡建淳 was running a typical biscuit factory in Dongguan. Margins were wafer thin, competition fierce. He