How a Dongguan Snack Maker Turned Candy Into a ¥877 Million Emotion Engine
In the cluttered and cost-cutting world of China’s snack industry, one company decided to stop selling biscuits. Instead, it sells joy. And it’s working.
In the cluttered and cost-cutting world of China’s snack industry, one company decided to stop selling biscuits. Instead, it sells joy. And it’s working.