RobinConnect
Your window into China’s real business world
A clear, honest view of how business in China actually works. Stories, field notes, and ground insight from Shenzhen and the Greater Bay Area.
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From 115 Followers to 1M RMB: Vivian’s Leap from Fashion PR to MCN Powerhouse in Shenzhen
Vivian went from London’s high-fashion circles to running a thriving MCN (Multi-Channel Network) agency in Shenzhen—generating over 1 million RMB from Red Note alone in just six months, with zero ad spend and only 115 followers. Her story is a masterclass in spotting opportunities, moving fast, and letting
interviews
From Backpack to Business: How Appie Built a Business in Shenzhen Without a Plan
When I met Appie—a Dutch entrepreneur from Gouda—in Shenzhen, I could tell right away he had a story worth sharing. He left behind a 14-year IT career, traded the stability of office life for a backpack, and ended up starting a business in a city he never even