RobinConnect
China’s business world — documented from the inside.
Founders, factories, capital, and the real decisions shaping Shenzhen and the Greater Bay Area.
interviews
How a Former Teacher Found Her Place in Fashion By Picking the Right Products and Store Locations
Ryn never studied design, but her instinct helped shape a brand—one decision at a time. Ryn didn’t enter fashion through the front door. She didn’t have a design degree, startup capital, or a plan. But over the years, she’s become the kind of person you want
From 115 Followers to 1M RMB: Vivian’s Leap from Fashion PR to MCN Powerhouse in Shenzhen
Vivian went from London’s high-fashion circles to running a thriving MCN (Multi-Channel Network) agency in Shenzhen—generating over 1 million RMB from Red Note alone in just six months, with zero ad spend and only 115 followers. Her story is a masterclass in spotting opportunities, moving fast, and letting
interviews
From Backpack to Business: How Appie Built a Business in Shenzhen Without a Plan
When I met Appie—a Dutch entrepreneur from Gouda—in Shenzhen, I could tell right away he had a story worth sharing. He left behind a 14-year IT career, traded the stability of office life for a backpack, and ended up starting a business in a city he never even