RobinConnect (Page 2)

RobinConnect

Your window into China’s real business world

A clear, honest view of how business in China actually works. Stories, field notes, and ground insight from Shenzhen and the Greater Bay Area.

interviews

Before the Company Exists: Samuel and the Work That Comes First

Since last year, Samuel has been moving between the US and Shenzhen while building early hardware projects. This story follows what shapes hardware ideas before a company exists — cost, iteration, and the decision to show up in person.

interviews

Before the Robot Becomes a Product

This is not a startup announcement or a success story. It’s an early-stage exploration of how hardware ideas form, where they tend to break down, and how places like Shenzhen shape what happens both before and after companies exist.

interviews

In a City That Doesn’t Sleep, He Built a Brand Around Rest

In fast-paced Hong Kong, David built a sleep brand inspired by his mom’s insomnia and his own restless nights. What began as a quiet product test is now a growing global business — built slow, clear, and strong, without sacrificing rest.

interviews

From Power Systems to Smart Security: How Leo Built a 20-Year Business in Shenzhen

Leo’s 20 year journey spans from power systems to smart security exports. Quietly adapting to market shifts, he now focuses on overseas growth balancing industrial roots with evolving consumer needs. A grounded story of persistence and reinvention from Shenzhen.

interviews

How Foreign Entrepreneurs Can Protect Their Rights in China

Shenzhen lawyer Vicky from Yingke Law Firm shares legal insights for foreign entrepreneurs in China, from contracts and IP protection to dispute resolution. Learn how to avoid common risks and operate safely in the Chinese market.

ON-SITE

How I Helped a Silicon Valley Entrepreneur Find a Hardware Manufacturing Solution in Just Two Hours

In 2024, about 55 percent of Shenzhen’s GDP came from manufacturing and high-tech industries. That’s roughly 275 billion US dollars, according to public data. The city is not only strong in innovation across fields like information technology, telecommunications, artificial intelligence, biotech, and new energy. It’s also still

LATEST

From 115 Followers to 1M RMB: Vivian’s Leap from Fashion PR to MCN Powerhouse in Shenzhen

Vivian went from London’s high-fashion circles to running a thriving MCN (Multi-Channel Network) agency in Shenzhen—generating over 1 million RMB from Red Note alone in just six months, with zero ad spend and only 115 followers. Her story is a masterclass in spotting opportunities, moving fast, and letting

interviews

From Backpack to Business: How Appie Built a Business in Shenzhen Without a Plan

When I met Appie—a Dutch entrepreneur from Gouda—in Shenzhen, I could tell right away he had a story worth sharing. He left behind a 14-year IT career, traded the stability of office life for a backpack, and ended up starting a business in a city he never even