Your window into China's real business world.

About RobinConnect

RobinConnect is an independent business media platform from China.

We cover the real business world inside Shenzhen and the Greater Bay Area: how founders build, how factories run, how products move, and how decisions get made on the ground.

The goal is simple, give global entrepreneurs a clear, honest window into China’s business reality. 

You’ll find interviews, field notes, and practical stories gathered directly from the local ecosystem. Everything is based on first-hand experience, not recycled headlines.


About Me

I’m Robin Luo, the founder of RobinConnect.

Years of work in Shenzhen and Hong Kong, in marketing, localization, and cross-border roles, put me inside the conversations that most global founders never hear. People kept asking the same questions: how things actually work, who to trust, what’s real and what’s noise.

Those conversations showed me how wide the gap was between outside perception and on-the-ground reality. 

RobinConnect started from that gap.

First as notes, then stories, then interviews, and now a full media platform built to document the reality of China’s business world.


What We Do

• publish practical stories and interviews from inside China’s business ecosystem

• document field notes from Shenzhen and the Greater Bay Area

• give founders clearer context behind products, factories, and local decisions

• host small meetups where people can share experience openly

• and answer founder questions when deeper context is needed

RobinConnect is driven by experience, not theory.

If you want a clearer window into how this place really works, welcome.